Improving Your Ad
- Make your brand stand out and be remembered. Great advertising should catch the viewer or reader's interest and shout who you are—put your brand name in the headline or at least in the subhead.
- Get the viewer's attention by telling him what he wants to know immediately. Don't make him guess the goods and services your business provides.
- Every ad should have a grabber (ie: "free", "saving", "discount", 10% off) designed to hold the viewer's attention.
- Be certain to include, stress, highlight and successfully communicate the single most important consumer benefit of the product or service you are selling—in every ad; consumer benefit, consumer benefit, consumer benefit!
- People need a benefit to justify the money they're going to spend on your product or service. You must give them the reason for buying your brand instead of a competitor's. Find a unique benefit for your product or service and then use it to sell your customers.
- Find your difference. Turn it into a competitive advantage and sell the difference like crazy.
- If your advertising, marketing, promotions and website don't separate you from your competition, you're wasting your money.
- Are your ads about your company or about the benefits to the customer.
- What motivates a consumer? Needs, status, a belief that the product will improve the perceived quality of their lives, or just an unexplained "I have to have that" impulse. Know your customers; who he is and what he wants.
- A.I.R = get the audiences ATTENTION; hold their INTEREST; make them RECALL the message.
- Advertising should be engaging, informative and entertaining.