The endless harvesting of updates about who’s single, who’s playing subpar, Flash-based games, and who just ate a cheeseburger makes all social media forms seem incredibly daunting at first.  But, its really not that complicated.  No longer can the wary business practitioner cross their fingers in some Prince-esque fashion and wish away the effect social media is having on the commercial landscape today.  Its time to make a genuine attempt to understand and utilize it.

We all know our way around advertising, email blasts, cold-calling, sales calls, and those other traditional means at this point.  Think of social media as the Herculean love child of all of those.  Its created a way to have a real give and take with your customers.

You may very well feel like you are behind the times a little bit, and you probably are.  But, that is no reason to fall further behind.  Get with the program!  Begin to familiarize yourself with some of the language and venues involved in social media.  If you want help doing this, we at CN have a brief but informative resource covering many of the social media outlets being used today.  Let us know if you want one.  What do you really have to lose?